Download Public Relations for School Leaders
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Public Relations for School Leaders
Download Public Relations for School Leaders
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From the Back Cover
This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems.Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences.For anyone interested in public relations and the politics of education.
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Product details
Paperback: 230 pages
Publisher: Pearson; 1 edition (January 1, 2000)
Language: English
ISBN-10: 0205306233
ISBN-13: 978-0205306237
Product Dimensions:
6.9 x 0.2 x 9.1 inches
Shipping Weight: 1.4 pounds
Average Customer Review:
2.8 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#433,646 in Books (See Top 100 in Books)
I was assigned this as a mandatory reading for a Ph D course. I have to admit the distaste that it produced in me to find the author comparing in the same paragraph Neo-nazis claiming that their was no Holocaust to people upset about the removal of prayer due to the fact we think this to be as "godless", also the right that we have as revisionist to verify our true history? (p12 bottom, 13 top)I understand that a school must remain neutral and keep the peace. But to teach in this book that groups like this are trouble (the third group as he calls it) and will bring only warfare to a school leader is downright bias. I have to say, I will have trouble reading the remainder, but if he already has this mindset in the beginning, I know it will not be a joy to read the rest. I give it a two for some appropriate information, but just not worth the money I paid for since it is 12 years old with his insight. Most Definitely outdated for our time of innovation processes and technology.
Book was correct for what I needed. It was in good shape.
I bought this text book because it was required for a particular college class. I have not found it to be of interest because it was not my choice to buy it.
it is okay
Public Relations for School Leaders is a useful combination of theory and practice. The authors dicuss public relations in the broader sense of building a sense of community both within and without the school itself. They use the case study technique to present practical applications, and the case studies are quite well done. The authors do not always distinquish clearly between a case study and a secton called administrative practice, but that presents no real problem to the student or the teacher.The final two chapters on building a community relations plan are overly technical and too complicated. However, overall, this is a well written text which will be of use in a graduate program for school administrators.
College professors who order and use this must be getting paid kickback money as this book is JUNK! It's not worth the paper it is written on.
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