Minggu, 04 Desember 2016

Download PDF Marketing Is Finance Is Business: How Cmo, CFO and CEO Cocreate Iconic Brands with Sustainable Pricing Power in the New Galactic Age

Desember 04, 2016 marinakayliegalebull No comments

Download PDF Marketing Is Finance Is Business: How Cmo, CFO and CEO Cocreate Iconic Brands with Sustainable Pricing Power in the New Galactic Age

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Review

"Investment in business-aligned marketing capability is critical to build local and global brands, ...and indispensable to build galactic ones!" - Rebecca Messina, Global CMO Uber "By integrating Chris's 8 marketing fundamentals with finance, sales and operations from the start, portfolio company CEOs build a truly sustainable business model." - Frederic de Mevius, Chairman, Verlinvest (AB InBev related Belgian family fund) "Chris inspired us to always reinvent our marketing mindset and machine ahead of new generations. This is his next must read provocation." - Frank Abenante, former VP Global Brands and Marketing Capability AB InBev, Founder Brand Tuning "A timely reminder: brands can only be sustainable if they keep earning their social license to operate, all while becoming the most effective and efficient business marketer they can be." - Stephan Loerke, CEO, World Federation of Advertisers (WFA) "Hard to put down, Chris' book has already helped me think through marketing issues at two companies I follow. I'll want to return to this book again and again to remind myself of the importance of pricing and purpose, and the power of looking up to the stars, rather than down at our feet."- Robert Ottenstein, Senior Sell-Side Analyst (CPG) "Chris is the most finance-driven marketer I know. CMO is CFO is CEO!" - Marc de Swaan Arons, CMO Kantar Consulting, author of "The Global Brand CEO" and "Marketing 2020: Organizing for Growth" "A page-turner blend of history and future of how marketing plus finance can impact business, painted against the backdrop of humankind's intensifying race to space. Fascinating." - Penny McIntyre, Board Director "Chris merges Main Street and Wall Street into actionable advice for all students of business. Galactic inspiration for the curriculum of the future." - Oliver Gottschalg, Academic Dean, TRIUM Global EMBA - NYU Stern / LSE / HEC "A very different, fresh and audacious playbook for gravity-defying business marketing. Modern CMOs should try this MC-Rocket ride!"- Rudy Moenaert, Professor of Strategic Marketing at TIAS School of Business & Society (The Netherlands) "As a fast growth scale up we learned a lot from Chris. Marketing is strategy, and needs to be integrated in all aspects of business from the start." - Mark Ramadan & Scott Norton, Co-founders of sir Kensington's (now Unilever) "Avoid Silicon snake oil tools. Focus on real tools that build on Burggraeve's 8 fundamentals. " - Louis Jonckheere, co-CEO Showpad "Take it from a business marketer with a serious global track record and the battle scars that go with it. We have lift off!"- Joe Jaffe, CEO of Start-Up for Brands, Bestseller author of "Beyond the 30" spot" and "Flip the Funnel"

About the Author

Chris R. Burggraeve is a passionate and award winning global business marketer turned investor, entrepreneur, advisor, board member and adjunct faculty. Chris has nearly 30 years of deep Sin & Soul expertise merging brand management, societal context, and P&L's across the following 5 areas: -Corporate marketing: CMO Anheuser-Busch InBev (07-12), Group Marketing Director Europe for The Coca-Cola Company (95-07), Brand Management at P&G (90-95); Prince Albert Fund Laureate (89-90); Tech scale up (88-89). -Entrepreneurship and board governance: Created a select global portfolio of disruptive yet responsible micro ventures. Investing and advisory/board roles. Noteworthy exits to date: Sir Kensington's, sold to Unilever (4/17), and FlashStock, sold to Shutterstock (7/17). He is one of the first classic global CPG leaders to have actively recognized the importance and potential of the cannabis industry. He co-founded Toast Holdings (2016) and became an early investor/advisor in, and now chairman of, greenrush.com. He is an active speaker and evangelist on the creation of a sustainable cannabis eco-system: one that balances societal responsibility with capitalism and enjoyment. -Marketing capability and strategy advisory: Vicomte LLC - Creating Renaissance Brands(TM). Since end 2012, serving corporates, new tech and non tech ventures, private equity, and family funds (like Verlinvest, owned by AB InBev families, operating advisor 12-) -Teaching and keynotes: Since 2012, adjunct faculty and executive-in-residence at NYU Stern (TRIUM Global EMBA; MS of Business Analytics); Regular speaker at companies and other top universities worldwide; -Non profits and industry association leadership: Executive committee member and president of the Brussels based World Federation of Advertisers (08-13); Board member and president of the NYC based Belgian-American Chamber of Commerce (10-18); Advisor in Economic Diplomacy for Belgium (13-). Chairman of the Prince Albert Fund, part of Belgium's largest foundation (the King Baudouin Foundation, 14-) A multilingual Belgian-American based in NYC, he constantly strives for the elusive balance between endurance sports and the joys of pure gastronomy. A consumer scientist with a passion for space, he can't wait to get up there, having secured his Virgin Galactic suborbital flight ticket back in 2011. He may become the first CMO in the world getting his basic astronaut wings. For more details and free model downloads: vicomte.com/galactic

Product details

Hardcover: 334 pages

Publisher: Vicomte (December 12, 2018)

Language: English

ISBN-10: 1532394934

ISBN-13: 978-1532394935

Product Dimensions:

6 x 1.1 x 9 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#670,823 in Books (See Top 100 in Books)

In this book, the author proves marketing *can* be understandable and make sense - based on facts and insights and the business and strategy. The state of many organizations is the Grand Pretend that marketing is different ... creative ... driven by passion ... something that can't be quantified. Finance however is all grounded in "understandable" components like expenses or assets. BUT, the author writes - Marketing is finance is business - this is the base idea - and he proves it. This author's framework should be used by businesses to blow out the advertising smoke screens and tune the organization to real business growth. Interestingly, all these ideas are framed in a "reach for the stars" approach - literally - by connecting the story to coming Space industries and exploration of the solar system - odd, but it works and makes it memorable. Bottomline, this book is informative, useful, immediately practical ...and fully entertaining. My favorite book purchase of the year. A worthy buy.

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Sabtu, 03 Desember 2016

Free PDF My Stroke of Insight: A Brain Scientist's Personal Journey, by Jill Bolte Taylor

Desember 03, 2016 marinakayliegalebull No comments

Free PDF My Stroke of Insight: A Brain Scientist's Personal Journey, by Jill Bolte Taylor

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My Stroke of Insight: A Brain Scientist's Personal Journey, by Jill Bolte Taylor

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Amazon.com Review

A brain scientist's journey from a debilitating stroke to full recovery becomes an inspiring exploration of human consciousness and its possibilities On the morning of December 10, 1996, Jill Bolte Taylor, a thirty-seven-year-old Harvard-trained brain scientist, experienced a massive stroke when a blood vessel exploded in the left side of her brain. A neuroanatomist by profession, she observed her own mind completely deteriorate to the point that she could not walk, talk, read, write, or recall any of her life, all within the space of four brief hours. As the damaged left side of her brain--the rational, grounded, detail- and time-oriented side--swung in and out of function, Taylor alternated between two distinct and opposite realties: the euphoric nirvana of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace; and the logical, sequential left brain, which recognized Jill was having a stroke, and enabled her to seek help before she was lost completely. In My Stroke of Insight, Taylor shares her unique perspective on the brain and its capacity for recovery, and the sense of omniscient understanding she gained from this unusual and inspiring voyage out of the abyss of a wounded brain. It would take eight years for Taylor to heal completely. Because of her knowledge of how the brain works, her respect for the cells composing her human form, and most of all an amazing mother, Taylor completely repaired her mind and recalibrated her understanding of the world according to the insights gained from her right brain that morning of December 10th. Today Taylor is convinced that the stroke was the best thing that could have happened to her. It has taught her that the feeling of nirvana is never more than a mere thought away. By stepping to the right of our left brains, we can all uncover the feelings of well-being and peace that are so often sidelined by our own brain chatter. A fascinating journey into the mechanics of the human mind, My Stroke of Insight is both a valuable recovery guide for anyone touched by a brain injury, and an emotionally stirring testimony that deep internal peace truly is accessible to anyone, at any time. Questions for Jill Bolte Taylor Amazon.com: Your first reaction when you realized what was happening to your body was one you would expect: "Oh my gosh, I'm having a stroke!" Your second, though, was a little more surprising: "Wow, this is so cool!" What could be cool about a stroke? Taylor: I grew up to study the brain because I have a brother who is only 18 months older than I am. He was very different in the way he perceived experiences and then chose to behave. As a result, I became fascinated with the human brain and how it creates our perception of reality. He was eventually diagnosed with the brain disorder schizophrenia, and I dedicated my career to the postmortem investigation of the human brain in an attempt to understand, at a biological level, what are the differences between my brain and my brotherÂ’s brain. On the morning of the stroke, I realized that my brain was no longer functioning like a "normal" brain and this insight into my brother's reality excited me. I was fascinated to intimately understand what it might be like on the inside for someone who would not be diagnosed as normal. Through the eyes of a curious scientist, this was an absolutely rare and fascinating experience for me to witness the breakdown of my own mind. Amazon.com: What did you learn about the brain from your stroke and your recovery that your scientific training hadn't prepared you for? Taylor: My scientific training did not teach me anything about the human spirit and the value of compassion. I had been trained as a scientist, not as a clinician. I can only hope that we are teaching our future physicians about compassion in medicine, and I know that some medical schools, including the Indiana University School of Medicine, have created a curriculum with this intention. My training as a scientist, however, did provide me with a roadmap to how the body and brain work. And although I lost my left cognitive mind that thinks in language, I retained my right hemisphere that thinks in pictures. As a result, although I could not communicate with the external world, I had an intuitive understanding about what I needed to do in order to create an environment in which the cells in my brain could be happy and healthy enough that they could regain their function. In addition, because of my training, I had an innate trust in the ability of my brain to be able to recover itself and my mother and I respected the organ by listening to it. For example, when I was tired, I allowed my brain to sleep, and when I was fresh and capable of focusing my attention, we gave me age-appropriate toys and tools with which to work. Amazon.com: Your stroke affected functions in your left brain, leaving you to what you call the "la-la land" of your right hemisphere. What was it like to live in your right brain, and then to rebuild your left? Taylor: When the cells in my left brain became nonfunctional because they were swimming in a pool of blood, they lost their ability to inhibit the cells in my right hemisphere. In my right brain, I shifted into the consciousness of the present moment. I was in the right here, right now awareness, with no memories of my past and no perception of the future. The beauty of La-la land (my right hemisphere experience of the present moment) was that everything was an explosion of magnificent stimulation and I dwelled in a space of euphoria. This is great way to exist if you don't have to communicate with the external world or care whether or not you have the capacity to learn. I found that in order for me to be able to learn anything, however, I had to take information from the last moment and apply it to the present moment. When my left hemisphere was completely nonfunctional early on, it was impossible for me to learn, which was okay with me, but I am sure it was frustrating for those around me. A simple example of this was trying to put on my shoes and socks. I eventually became physically capable of putting my shoes and socks on, but I had no ability to understand why I would have to put my socks on before my shoes. To me they were simply independent actions that were not related and I did not have the cognitive ability to figure out the appropriate sequencing of the events. Over time, I regained the ability to weave moments back together to create an expanse of time, and with this ability came the ability to learn methodically again. Life in La-la land will always be just a thought away, but I am truly grateful for the ability to think with linearity once again. Amazon.com: What can we learn about our brains and ourselves from your experience, even if we haven't lived through the kind of brain trauma you have? Taylor: I learned that I have much more say about what goes on between my ears than I was ever taught and I believe that this is true for all of us. I used to understand that I had the ability to stop thinking about one thing by consciously choosing to preoccupy my mind with thinking about something else. But I had no idea that it only took 90 seconds for me to have an emotional circuit triggered, flush a physiological response through my body and then flush completely out of me. We can all learn that we can take full responsibility for what thoughts we are thinking and what emotional circuitry we are feeling. Knowing this and acting on this can lead us into feeling a wonderful sense of well-being and peacefulness. Amazon.com: You are the "Singin' Scientist" for Harvard's Brain Bank (just as you were before your stroke). Could you tell us about the Brain Bank (in song or not)? Taylor: There is a long-term shortage of brain tissue donated for research into the severe mental illnesses. Most people donÂ’t realize that when you sign the back of your license as an organ donor, the brain is not included. If you would like to donate your brain for research, you must contact a brain bank directly. There is also a shortage of "normal control" tissue for research. The bottom line reality is that if there were more tissue available for research, then more scientists would be dedicating their careers to the study of the severe mental illnesses and we would have more answers about what is going on with these disorders. The numbers of mentally ill individuals in our society are staggering. The most serious and disabling conditions affect about 6 percent--or one in 17--adults and 9-13 percent of children in the United States. Half of all lifetime conditions of mental illness start by age 14 years, and three-fourths by age 24 years. For more information about brain donation to the Harvard brain bank, please call 1-800-BRAINBANK or visit them at: www.brainbank.mclean.org If you would like to hear me sing the brain bank jingle, please visit www.drjilltaylor.com!

About the Author

Jill Bolte Taylor is a neuroanatomist who teaches at the Indiana University School of Medicine in Bloomington, Indiana. She is the National Spokesperson for the Mentally Ill for the Harvard Brain Tissue Resource Center (Brain Bank) and the Consulting Neuroantomist for the Midwest Proton Radiotherapy Institute. Since 1993 she has been an active member of NAMI (National Alliance on Mental Illness). Her story has been featured on the PBS program Understanding Amazing Brain, among others. She was interviewed on NPRï¿½ï¿½ï¿½s Infinite Mind and ABC News, and was named one of The 100 of the Worldï¿½ï¿½ï¿½s Most Influential People of 2008 in Time Magazine.

Product details

Hardcover: 192 pages

Publisher: Viking Adult; 1 edition (May 14, 2008)

Language: English

ISBN-10: 0670020745

ISBN-13: 978-0670020744

Product Dimensions:

6.3 x 0.8 x 9.3 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

1,825 customer reviews

Amazon Best Sellers Rank:

#26,460 in Books (See Top 100 in Books)

I heard of My Stroke of Insight by Dr. Jill Bolte Taylor after attending a stroke support group meeting as an assignment while I was a student in a Physical Therapist Assistant program. My father also had a stroke in 2008 so I was interested in reading about a medical professionalâ€™s account of what was happening to their body as they themselves were experiencing a stroke. This book was much more than I was expecting. As a medical professional myself now I wasnâ€™t sure if Dr. Bolte Taylor would sound very clinical and dive into lecturing, but it was quite the opposite. Dr. Bolte Taylor did explain some neuro anatomy and structures affected during her stroke but she expressed her thoughts in such detail they were so powerful, human and gripping. As I read, I was so moved by her courage and determination to push through and focus on her recovery. I loved how she reflected on relearning everything and appreciated her right hemisphere where creativity lies waiting to be explored and how she embraced her artistic side after her stroke. This is a fantastic book I highly recommend for anyone even if you donâ€™t have a relative whoâ€™s had a stroke or even if you donâ€™t work in the medical field Dr. Bolte Taylor explains her story in a way thatâ€™s so moving any reader will walk away from it with compassion and so many lessons.

What do you get when you have a brain scientist, with a Ph. D., experience a stroke, survive, and then fully recover? You get a pretty amazing book detailing the experience and recounting a remarkable journey back to recovery.On December 10, 1996, Dr. Jill Bolte Taylor, a 37-year-old Harvard-trained brain scientist, suffered a major brain hemorrhage of the left side of her brain. As a result of her training, she had the knowledge, insight, and wherewithal to understand what was taking place and remarkably was able to seek help while her brain and body were failing her.The book begins with a couple of chapters of her background prior to the stroke and then progresses to the day of the stroke. Her recounting of the day of the stroke is filled with incredible detail, especially considering the mental deterioration she was experiencing.We learn how she was able to survive and her incredible journey back where she needed to relearn everything, even the simplest of things like feeding herself, walking, reading, writing, and so many things we take for granted.Dr. Jill says it took her 8 years to fully recover from her stroke. She's put together an incredible book of her journey and she's been a guest on a number of different shows. She even has an 18-minute TedTalk on her idea worth spreading.1,683 Amazon reviewers have given this an average of 4.6 stars. Goodreads shows a 3.86 rating after 18,345 ratings and 2,887 reviews. I absolutely love the study of our brain's neuroplasticity. This first half of this book was amazing but it slowed a little in the second half. I give it a 5-star for the first half and 3-star for the second for a total 4-star rating.

MY STROKE OF INSIGHT REVIEWWe are fortunate that Dr. Jill Bolte Taylor, author of â€œMy Stroke of Insight,â€ is a brain scientist with enough fortitude to survive a stroke, intellect to examine the experience, patience to overlook medical ignorance, and a willingness to share her adversity. It is also a delight to have a communicator with writing skills and the ability to dumb down her discussion to my level, a step above a cement mixer.One passage in her book asks the us, the readers, to imagine having our natural facilities, speech, vision, hearing, movement, memory, sensation, suddenly stripped away from our consciousness, leaving us with a peaceful heart and afloat in a sea of euphoria. You simply blend into a world of glorious emptiness until blessed sleep quiets the world around you. You awake to the same euphoria until you sleep again. Sounds peaceful if you reject life.One amazing aspect I saw here was Dr. Taylorâ€™s ability to fight through her loss of mental capacity and realize that she would have to keep struggling if she was going make any sense of what was happening. As a clinician, she was determined to keep a mental awareness of the debilitation that was overtaking her. To have retained the impressions and impulses of an empty mind seems to be a remarkable achievement; her dedication seems relentless.I was moved by her exasperation with the medical community and its inability to evolve into a more caring and understanding world than they normally inhabit. The ability to communicate with a person in Dr. Taylorâ€˜s condition seemed alien to their way of providing care. This is a phenomenon that has frustrated many patients, although most are not as badly injured as Dr. Taylor. I suspect that her criticism may have positive effects.The author starts her book with a simple exploration of the brain and its functions.We relive the morning she had her stroke, a relentless narrative of her injury. I actually tried to shy away from her descriptions of senses leaving the body and mind. I was anxious trying to figure out how she was going to get help. Then we arrive at the hospital and a world where help is expected, but seemed a great agitation to Dr. Taylor because of the hustle and bustle that aggravated her injury because of the noise.Eventually Dr. Taylor leaves the hospital in the company of her mother, a remarkable woman with the same fortitude and determination, who, sadly, passed away in December 2015. We agonize through Dr. Taylorâ€™s slow return to partial functionality with Mom as a patient caretaker, experience a complex surgical procedure to her brain, and eventually work our way back to a nearly normal life. Itâ€™s a fantastic journey that will have you clenching your fingers and curling your toes as you physically experience the dismaying world of confusion and hopelessness. Learn from it and donâ€™t miss it.Schuyler T WallaceAuthor of TIN LIZARD TALES

I'd read this book a number of years ago and urged our library to purchase it. Living in an area where there are a lot of older people, I felt its wisdom and insight would be most helpful to any who have loved ones with a stroke. This August my own husband suffered a stroke, not nearly as severe as Jill Taylor's but his speech, reading and writing were affected.I just purchased our own copy. I wanted to review the processes of Jill's mother, the caregiver. It was also the first book my husband was able to read. It helped him to understand what was happening. Love and hard work, inspired by Jill and her mother, will get us through.

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Kamis, 01 Desember 2016

Get Free Ebook Crictor (Reading Rainbow Books), by Tomi Ungerer

Desember 01, 2016 marinakayliegalebull No comments

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From the Back Cover

Crictor the boa constrictor lives with Madame Bodot. He is a very helpful pet-especially when there are burglars in the neighborhood.

Product details

Age Range: 4 - 8 years

Grade Level: Kindergarten - 3

Lexile Measure: AD720L (What's this?)

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literalContent: 'A Lexile® measure represents either an individual's reading ability (a Lexile reader measure) or the complexity of a text (a Lexile text measure). Lexile measures range from below 200L for early readers and text to above 1600L for advanced readers and materials. When used together Lexile measure help a reader find books at an appropriate level of challenge, and determine how well that reader will likely comprehend a text. When a Lexile text measure matches a Lexile reader measure, this is called a "targeted" reading experience. The reader will likely encounter some level of difficulty with the text, but not enough to get frustrated. This is the best way to grow as a reader - with text that's not too hard but not too easy.',

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Series: Reading Rainbow Books

Paperback: 32 pages

Publisher: HarperCollins; Reprint edition (July 14, 1983)

Language: English

ISBN-10: 9780064430449

ISBN-13: 978-0064430449

ASIN: 0064430448

Product Dimensions:

7.8 x 10.8 inches

Shipping Weight: 5 ounces (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

62 customer reviews

Amazon Best Sellers Rank:

#100,050 in Books (See Top 100 in Books)

I bought this delightful book after an online homeschooling friend recommended it. She posted that her kids adored it and I took a chance and ordered a copy. That was years ago and every one of my kids has loved it ever since. It's old fashioned but sweet, just short enough to read as one of the bedtime stack but long enough to tell a cute story. My little ones love it.

This was my wifeâ€™s all-time favorite book growing up and she is now in her 50â€™s!She read it to my daughterâ€™s at an early age and it soon became their all-time favorite book growing up. Since they all have never stopped talking about this book all of these years I decided to buy them all a copy of the book for their libraries.The thing to watch was how jubilant they were to get the book and how they immediately all read it together again like they were working on some type of college thesis.I would recommend you read the book it is great for children and adults also. I have also now read the book and it is great!

Do you ever like a book 'just because'? I can't make a comment on the witty prose or beautiful artwork to back up my heartfelt, "I like it" but I will try. It is an endearing tale about a snake. The storyline is nonsensical and fun--totally entertaining. The pen and ink drawings with lots of green coloring like the beloved title character are a perfect compliment to the story.If you want to go educational get out the maps and locate the 2 places that are mentioned in the story -- France & Africa. A sense of right & wrong alongside good character always strikes a chord with parents so Crictor is right on there. Whether an adult is reading aloud or an elementary student is reading independently, this book is sure to please.All things considered, I just like it. :-)

My niece was having difficulty sounding out words. I began tutoring her a few months ago and had to start with basic sounds for letters because her teacher was not providing that instruction for her. I ordered Crictor as a means of reviewing sounds and rhyming words. She absolutely loves this book and has done exceptionally well in learning the sounds, sounding out the words, and remembering the words the next time they are encountered. Three thumbs up for Crictor the boa constrictor!

I came across this book years ago in a bookstore in the foreign language section of children's books. (It was in German and I was studying German.) I have since bought countless copies whenever and wherever I came across them to give to friends' children. I'm now grandmother-aged, but it's still one of my favorite books (in either language). The illustrations are so clever and the story is sweet.Note: I can't recall which language has which, but the drawing of an octopus in one of the books has only 7 tentacles, whereas the drawing in the other book has 8 tentacles.This is a must for children from 3 to 93. If there were 10 stars, I would give it 10.

We gave this wonderful book to our grandson for his 4th birthday. Crictor was a nightly favorite for our son and his dad. And now we have a wonderful pic of our son and grandson continuing the tradition.Merci,

Um classic book you guys. I love this story, and I read this as a kid so I had to get it for my kiddo. It's a silly idea of a snake as a pet and the story is so cute with a very happy ending.

This gift was returned, story was deemed â€œtoo violentâ€ for little kids. Phooey!! Such fun, amusing illustrations and plot.

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